Seth Godin defines Brand “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.”
Branding is a way of advertising of a company with shorthand version of messaging through marketing which builds soulful bonds with customers. It makes a perceived value for customers with its unique personality to make it different from other competitors in the commercial world.It is an art to redirect the people towards your company by changing their views about your company with a positive sign.
Characteristics of an excellent brand name : • Suggestive • Distinctive • Easy to Remember • Appropriate • Adaptable
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